I was introduced to Why Bitch 3 at PCA 2012. I have 5 intact female white standard poodles who were, at that time, all in show coats. I was skeptical and I was accustomed to blowing hundreds (sometimes thousands) of dollars each month on shampoos and conditioners from other companies. However, I got home and tried the 50:1 dilution a couple of times on my girls and I’ve never turned back. WB3 is amazing!!! My girls are cleaner than ever before and the whole bathing process is exponentially faster. I’ll never turn back to the other expensive shampoos and conditioners I was using. This is THE ONLY product I use to bathe the girls now. I can’t even believe I’m saying it. WB3 is fabulous and then some.